Over the past 24 years, I’ve lived in Singapore, Tokyo, London, Geneva, Seoul, Shanghai, Toronto and am now based in Troy, Michigan.

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I’ve worked for large multinational holding companies like WPP, Havas and Publicis. But I’ve also had my own boutique agency in Tokyo, which was bought out by Saatchi and Saatchi in 2005.

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I've also worked on the brand side as Global Creative Director for Samsung (winning Cannes Lions Marketer of the year 2015/16), touching everything from brand platforms to smartphones and fridges to smart TVs; all whilst navigating a highly complex global operation.

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My previous roles have been global as well as regional, involving everything from advertising to experiential and e-commerce to CX. I’ve also worked across many industries and brands, including Coca Cola, Toyota, Lexus, Ford, Lincoln, Sony, VISA, Citibank, Novartis, P&G and Unilever.

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In 2014 I invented and launched Realie, a fully patented technology to help fight fake news and content online. In 2024 my partners are continuing to explore a range of Realie applications, from inventory to e-commerce and social commerce, to online identification and certification.

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BE TOUGH ON THE WORK. BE KIND TO EACH OTHER.