Over the past 20 years, I’ve lived and worked in Singapore, Tokyo, London, Geneva, Seoul, Shanghai, and Toronto — now based in Troy, Michigan.

 

I’ve led creative at global agencies like WPP, Havas, and Publicis. On the brand side, I served as Global Creative Director at Samsung, where I helped win Cannes Lions Marketer of the Year (2015/16), working on everything from smartphones to smart fridges and hospitals to headphones. 

 

My work spans global and regional roles — across advertising, experiential, e-commerce, and CX — for brands like Coca-Cola, Toyota, Lexus, Ford, Sony, VISA, Citibank, P&G, and Unilever.

 

I also co-invented Realie, a patented tech platform originally designed to fight fake news. In 2025, developers are exploring new uses in e-commerce, inventory, and content verification.

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BE TOUGH ON THE WORK. BE KIND TO EACH OTHER.